45
debit card skin
Skip itPrices mostly outside the sweet spot ($7.33–$13.02) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good851.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$349K$349K/yr · 3.4M searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.37avg listing price — sweet spot $15–$100
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.33–$13.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier