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deadpool and wolverine necklace
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Review moat
Good508.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.09avg listing price — sweet spot $15–$100
Price range
Good$5.65–$34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 14K searches