39
day of the dead headpiece
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great$15.45avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$7.12–$36.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good703.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 414K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.2%return rate — above 5% kills the launch gate
Signals High Returns