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david martinez jacket
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Incredible58.52avg incumbent reviews — the moat a new listing must climb
Avg price
Great$97.48avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Price range
Okay$15.50–$186.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$56K$56K/yr · 110K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale