55
dark fairy
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a small market ($3K/yr) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.50avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$5.96–$47.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good525.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+55.9%90-day search growth — must beat 0% to launch
Returns
Bad8.7%return rate — above 5% kills the launch gate
Market size
Bad$3K$3K/yr · 123K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale