55
dangle nose ring
Worth a lookShows low returns (1.1%), but soft demand (-8.6% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great387.42avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.69–$42.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$13.78avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay$157K$157K/yr · 498K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.6%90-day search growth — must beat 0% to launch