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dalmatian ears
Skip itSoft demand (-76.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great231.42avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.75–$36.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 411K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.4%return rate — above 5% kills the launch gate
Growth
Bad-76.4%90-day search growth — must beat 0% to launch
Signals High Returns