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dad sweatshirt
Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$30.52avg listing price — sweet spot $15–$100
Price range
Great$12.51–$58.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Review moat
Okay3,638.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 238K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.3%90-day search growth — must beat 0% to launch