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dad bod shirts for men
Launch itA $1.4M/yr market growing +42.8% this quarter with returns at 4.6% — clears our launch bar.
Avg price
Incredible$41.73avg listing price — sweet spot $15–$100
Price range
Great$11.62–$98.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 3.2M searches
Competition
Great33%top-5 click share — an open shelf
Growth
Good+42.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,744.45avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale