46
cute hats
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.39avg listing price — sweet spot $15–$100
Growth
Great+87.8%90-day search growth — must beat 0% to launch
Competition
Great32%top-5 click share — an open shelf
Price range
Great$9.65–$33.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,181.78avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Returns
Bad5.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 136K searches
Signals High Returns