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custom hoodie
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.38avg listing price — sweet spot $15–$100
Price range
Great$9.67–$54.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$188K$188K/yr · 1.2M searches
Review moat
Bad7,149.58avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.4%90-day search growth — must beat 0% to launch