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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great129.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$131.06avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$25.29–$197.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Market size
Okay$126K$126K/yr · 90K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand