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custom baby onesie
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Great$8.67–$35.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$14.02avg listing price — sweet spot $15–$100
Review moat
Okay2,139.02avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 302K searches