30
curious george costume
Skip itSoft demand (-46.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.24avg listing price — sweet spot $15–$100
Price range
Great$11.33–$59.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,719avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Bad9.0%return rate — above 5% kills the launch gate
Market size
Bad$10K$10K/yr · 296K searches
Growth
Bad-46.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Returns