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58

crz yoga sports bra

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 93Growth 39Conversion 12Competition 95Returns 10Price range 83Avg price 95Brand share 59Review moat 22Quality gap 58

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$23.11

avg listing price — sweet spot $15–$100

Market size

Great$1.9M

$1.9M/yr · 8.9M searches

Price range

Great$9.90–$43.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Review moat

Bad10,085.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.1%

return rate — above 5% kills the launch gate

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