45
cropped trench coat for women
Skip itHigh returns (19.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$40.39avg listing price — sweet spot $15–$100
Price range
Incredible$22.15–$68.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great342.51avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$135K$135K/yr · 696K searches
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad19.3%return rate — above 5% kills the launch gate
Signals High Returns