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crop sweater
Skip itSoft demand (-72.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.54avg listing price — sweet spot $15–$100
Price range
Great$9.81–$39.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good841.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 776K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-72.7%90-day search growth — must beat 0% to launch
Returns
Bad13.3%return rate — above 5% kills the launch gate