51
crop cardigan
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$20.15avg listing price — sweet spot $15–$100
Price range
Good$9.30–$31.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,033.16avg incumbent reviews — the moat a new listing must climb
Market size
Okay$110K$110K/yr · 926K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad10.0%return rate — above 5% kills the launch gate