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crochet cardigan
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.88avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$10.80–$45.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+32.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,595.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay$107K$107K/yr · 1.2M searches
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale