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croc lights
Skip itPrices mostly outside the sweet spot ($5.23–$14.44) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great293.27avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.48avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$19K$19K/yr · 92K searches
Price range
Bad$5.23–$14.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier