50
crease protectors
Worth a lookShows low returns (1.4%), but soft demand (-24.6% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$679K$679K/yr · 1.0M searches
Price range
Good$5.35–$31.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.61avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad4,985.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier