50
cream shirt
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but high returns (12.0%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$16.14avg listing price — sweet spot $15–$100
Price range
Good$7.90–$30.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,083.69avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 548K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad12.0%return rate — above 5% kills the launch gate