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42

cream pashmina

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A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 72Conversion 44Competition 30Returns 8Price range 87Avg price 88Brand share 41Review moat 45Quality gap 48

Avg price

Great$20.21

avg listing price — sweet spot $15–$100

Price range

Great$9.66–$66.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+54.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,967.52

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Returns

Bad9.8%

return rate — above 5% kills the launch gate

Market size

Bad$29K

$29K/yr · 41K searches

Search terms