42
cream leg warmers
Skip itSoft demand (-57.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Review moat
Good955.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.71–$29.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.13avg listing price — sweet spot $15–$100
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$22K$22K/yr · 59K searches
Growth
Bad-57.1%90-day search growth — must beat 0% to launch