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cowboy party favors
Skip itSoft demand (-7.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Good798.56avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$13.50avg listing price — sweet spot $15–$100
Price range
Good$6.79–$28.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$92K$92K/yr · 225K searches
Growth
Bad-7.1%90-day search growth — must beat 0% to launch