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cow slippers
Skip itSoft demand (-34.1% this quarter) — this niche doesn't clear our bar today.
Price range
Great$12.79–$28.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.81avg listing price — sweet spot $15–$100
Review moat
Good1,348avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 461K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.1%90-day search growth — must beat 0% to launch