46
cow print skirt
Skip itHigh returns (20.5%) — this niche doesn't clear our bar today.
Review moat
Incredible52.56avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$26.16avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$12.62–$36.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 236K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad20.5%return rate — above 5% kills the launch gate