47
cow pajamas
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great$22.78avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$9.63–$41.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great441.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 348K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale