40
cow mask
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Review moat
Great181.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.54avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.68–$45.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$9K$9K/yr · 26K searches