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cotton tights
Skip itSoft demand (-78.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$7.33–$21.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Okay3,163.33avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 231K searches
Growth
Bad-78.0%90-day search growth — must beat 0% to launch