30
costume pearls
Skip itPrices mostly outside the sweet spot ($5.09–$12.23) — this niche doesn't clear our bar today.
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,813.54avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.21avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Returns
Bad6.2%return rate — above 5% kills the launch gate
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 121K searches
Price range
Bad$5.09–$12.23cheapest to priciest tracked listing — scored on the share inside $15–$100