45
costume glasses
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.60–$26.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,991.06avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.20avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 101K searches