33
costume cane
Skip itPrices mostly outside the sweet spot ($6.80–$13.90) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great444.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.21avg listing price — sweet spot $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-33.3%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 85K searches
Price range
Bad$6.80–$13.90cheapest to priciest tracked listing — scored on the share inside $15–$100