35
coral tie
Skip itHigh returns (11.9%) — this niche doesn't clear our bar today.
Growth
Great+106.1%90-day search growth — must beat 0% to launch
Avg price
Okay$11.81avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,864.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.89–$17.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$31K$31K/yr · 72K searches
Returns
Bad11.9%return rate — above 5% kills the launch gate