63
cooling cap
Worth a lookShows low returns (1.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$6.93–$36.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.44avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+35.3%90-day search growth — must beat 0% to launch
Market size
Good$385K$385K/yr · 641K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,707.9avg incumbent reviews — the moat a new listing must climb