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cool shirts
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Avg price
Great$21.88avg listing price — sweet spot $15–$100
Price range
Great$9.74–$51.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,378.48avg incumbent reviews — the moat a new listing must climb
Market size
Bad$52K$52K/yr · 627K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand