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cool dad shirt
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Price range
Great$13.13–$39.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Growth
Great+84.8%90-day search growth — must beat 0% to launch
Review moat
Great363.43avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 174K searches
Signals High Returns