40
convertible mittens
Skip itSoft demand (-92.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.52avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.09–$37.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay1,963.62avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 250K searches
Growth
Bad-92.1%90-day search growth — must beat 0% to launch
Signals High Returns