46
conch hoop
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$12.20avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$6.78–$18.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,184.04avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 427K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand