41
compass watch
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$41.06avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.71–$177.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Market size
Bad$94K$94K/yr · 244K searches
Review moat
Bad5,794.27avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale