47
comfy pants
Skip itHigh returns (12.5%) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.39avg listing price — sweet spot $15–$100
Price range
Great$8.48–$57.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,785.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 331K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad12.5%return rate — above 5% kills the launch gate