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colorado state university apparel

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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 66Conversion 18Competition 76Returns 67Price range 87Avg price 95Brand share 4Review moat 44Quality gap 23

Avg price

Incredible$27.97

avg listing price — sweet spot $15–$100

Price range

Great$11.06–$49.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Returns

Good2.3%

return rate — above 5% kills the launch gate

Growth

Good+46.1%

90-day search growth — must beat 0% to launch

Review moat

Okay2,056.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$29K

$29K/yr · 72K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

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