51
color fidget wheel
Worth a lookShows low returns (1.1%), but a small market ($18K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great443.79avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.62avg listing price — sweet spot $15–$100
Price range
Okay$4.97–$20.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 44K searches