40
coin belt
Skip itHigh returns (12.9%) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$4.06–$58.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good552.84avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.04avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 89K searches
Returns
Bad12.9%return rate — above 5% kills the launch gate