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coca cola sweatshirt
Skip itSoft demand (-46.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.76avg listing price — sweet spot $15–$100
Review moat
Great217.41avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.12–$69.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 67K searches
Growth
Bad-46.9%90-day search growth — must beat 0% to launch
Signals High Returns