35
coated jeans for women
Skip itSoft demand (-77.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$74.22avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Okay$23.64–$177.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,015.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 62K searches
Growth
Bad-77.8%90-day search growth — must beat 0% to launch
Returns
Bad30.2%return rate — above 5% kills the launch gate