45
coastal grl
Skip itA concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Growth
Great+107.4%90-day search growth — must beat 0% to launch
Review moat
Great255avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.85–$46.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.23avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$30K$30K/yr · 24K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf