Skip to content
55

clown wig

Worth a look

Shows beatable incumbent ratings (4.1★), but high returns (7.8%) keeps it on the watch list.

Market size 31Growth 32Conversion 57Competition 75Returns 15Price range 77Avg price 72Brand share 72Review moat 84Quality gap 86

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great315.95

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.13–$48.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Avg price

Good$14.67

avg listing price — sweet spot $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Market size

Okay$145K

$145K/yr · 204K searches

Returns

Bad7.8%

return rate — above 5% kills the launch gate

Reviews