50
clown collar
Worth a lookShows a thin review moat (180 avg reviews), but high returns (8.2%) keeps it on the watch list.
Review moat
Great180.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.39avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$6.70–$26.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Market size
Okay$114K$114K/yr · 519K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad8.2%return rate — above 5% kills the launch gate