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clover earrings
Skip itSoft demand (-43.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great235.14avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.37–$69.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.14avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Bad$98K$98K/yr · 294K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-43.2%90-day search growth — must beat 0% to launch